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PLDT Global inks deal with South Korea’s Powercall

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PLDT Global Corp. signed a deal with Powercall Co. Ltd. that will allow KMall to sell e-load for PLDT mobile brands Smart, TNT and Sun. From left, PLDT Global Marketing Operations Head for Korea Marx Mella, PLDT Global Vice-President and Global Marketing Operations Head Joel S. Lumanlan, Powercall Co., Ltd. Director Nam-su Kim, and Powercall Deputy Manager Jin-cheol Hong. -- COMPANY HANDOUT

PLDT Global Corp. is bringing its products to South Korea’s biggest online distributor of prepaid call cards.

The wholly owned subsidiary of PLDT, Inc. said in a statement it signed an agreement with Powercall Co., Ltd., the developer of the KMall e-commerce application.

The partnership allows the e-commerce platform to sell electronic load (e-load) products of PLDT’s mobile brands Smart, TNT and Sun.

KMall will also start facilitating payments through debit cads, interbank fund transfers via mobile applications, online banking and automated teller machines (ATMs).

“Through this partnership, Filipinos can expect a more convenient and efficient way of purchasing e-load and paying for utility bills in the Philippines via the KMall app,” PLDT Global Vice-President and Global Marketing Operations Head Joel S. Lumanlan was quoted as saying in the statement.

“Since most Filipinos in South Korea do not have credit cards, KMall gives them alternative payment methods to improve their online purchasing experience,” he added.




PLDT Global is under PLDT’s international carrier business group.

Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has a majority stake in BusinessWorld through the Philippine Star Group, which it controls. — Denise A. Valdez

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