FOR 30 years now, the SSI (Stores Specialists Inc.) Group has changed the retail landscape of the Philippine by bringing in some of the world’s most influential brands to the Philippines: think Gucci, Prada, Calvin Klein, and Alexander McQueen, among many, many, others.
The group celebrates its 30th anniversary this year with a campaign launched in June called The Curated Life, which would feature an e-commerce platform called ssilife.com.ph, as well as a mobile app called My SSI Life, which would allow users to earn points while shopping, as well as give alerts to the user for trends, promos, and perks.
Last week, SSI threw a party to launch its latest project, a photo exhibit called Passion Forward featuring personalities photographed by Marc Nicdao, Kai Huang, Cyrus Panganiban, Kyla Olives, and director Paul Soriano. The photo exhibit features more than 30 people who have made strides in their own respective fields, from business to fashion; from social enterprise to advocacies. The diverse set of subjects ranges from heiresses Mariana Zobel de Ayala and Paloma Urquicjo Zobel to chefs JP Anglo and Bruce Ricketts. Naturally, they’re dressed in items from SSI in their photos. The exhibit is currently on show at the Grand Hyatt Manila.
As for the rest of SSI’s campaign, SSI Group Inc. president Anton Huang told BusinessWorld that the My SSI Life App is “still on track” and will be launched by the end of this month. The launches of the e-commerce platform, meanwhile, are “ongoing as we speak.”
Mr. Huang, meanwhile, talked about SSI’s contribution to changing the retail landscape of the Philippines, much as his grandmother and Rustan’s founder Gliceria Tantoco did. “I think it provided a lot of opportunities for consumers. It helped elevate taste; it provided choice, and provided wonderful experiences.” — Joseph L. Garcia