PhilSTAR group launches ‘Tala Para sa Kapwa’

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THE enhanced community quarantine (ECQ) due to the coronavirus outbreak has disrupted the lives of many, including the informal sector, homeless and contractual workers. Frontliners also face heightened risks due to the lack of proper protective personal equipment.

This is why the PhilSTAR Media Group (PMG) launched its corporate social responsibility campaign titled “Tala Para sa Kapwa,” a hybrid fund-raising and an information campaign in conjunction with PMG’s humanitarian arm, Operation Damayan.

Target recipients of the project include communities that have suffered the most due to the ECQ, and frontliners who continue to work.

The Philippine STAR, through Operation Damayan, last week turned over relief goods to Manila and Quezon City with the help of cash donations from Ayala Corp., Metrobank Foundation, Robert Coyiuto, family of Enrique Zobel and Anthony Trillo.

Aside from donations of essential goods, PMG will also ramp up its information campaign to provide helpful and accurate information on COVID-19. These will include video explainers, native articles, social media art cards and a COVID Watch Page print special.

PMG is composed of The Philippine STAR, Pilipino STAR Ngayon, Pang-Masa, The Freeman, Banat and BusinessWorld.

With your help, Tala Para Sa Kapwa can give hope in these trying times. Donations may be deposited to: Philstar Daily, Inc./Operation Damayan Metrobank Savings Account No. 151-7-15152422-9.