By Manny N. de los Reyes
PGA CARS, the exclusive importer and distributor of Porsche, Audi, Lamborghini, and Bentley, recently opened a four-brand showroom located at the heart of the bustling upscale metropolis of Bonifacio Global City (BGC) in Taguig. This gallery of luxury and ultra-luxury automobiles reflects each brand’s global corporate identity, taking inspiration from their respective company’s rich history.
The Porsche showroom is in full compliance with the strict corporate identity guidelines of Dr. Ing.h.c. F. Porsche AG. It fully communicates the brand values of Porsche, aimed at providing customers with utmost comfort. A remarkable vehicle customization area is designed to meet the various needs of customers, offering personalized services to create their own bespoke dream car.
It also offers the latest Porsche 911, Macan, and Cayenne models as well as a Lifestyle corner featuring the most current Driver’s Selection by Porsche Design merchandise. The home of Porsche in Global City also proudly showcases an impressive Porsche heritage wall which tells the story of Porsche through the years.
The Audi showroom, meanwhile, features the brand’s international city showroom concept with a space that puts on display the latest model range from the brand with the Four Rings. Featured in this showroom is the all-new Audi Q8, the addition to Audi’s SUV family, which recently made its debut in the Philippines early this year. Among its amenities is the Audi exclusive corner where customers can customize their car according to their preferences.
The spectacular new Lamborghini showroom, on the other hand, incorporates Lamborghini’s revamped corporate design that is characterized by polygons, sharp forms, raw surfaces and a diffusion of light and color. This reflects the need for increased space as the brand expands its model lineup with the recent launch of its phenomenal new Super Sport Utility Vehicle (SSUV), the Urus, in the Philippines last November.
Opportunities abound for customers to literally ‘touch and feel’ the world of Lamborghini with a client lounge that includes a car configuration system to guide the customers through specifying their Lamborghini and Ad Personam areas that provide samples of exterior and interior finishes, allowing customers to physically touch and play with combinations of colors and materials, such as soft leathers or the appearance of carbon fiber. The showroom also features the Collezione Automobili which offers a wide range of luxurious lifestyle pieces from Lamborghini.
Last but far from least, the stunningly elegant new Bentley showroom combines its company’s rich heritage with modern-day luxury retailing. It features a private personalization area where customers can choose from the brand’s extensive palette of exterior paints and leather options to commission a truly bespoke car. The showroom also features a three-car display area, showcasing the latest Bentley models including the Mulsanne, the Bentayga and the new Continental GT, Bentley’s renowned Grand Tourer. An elegant boutique lounge and a fully equipped bar await a Bentley customer as they enter the showroom.
For more information, visit any of the PGA Cars showroom located in 28th Street corner 11th Avenue, Bonifacio Global City, Taguig or contact Porsche: 0917 555 8874; Audi: 0917 813 9064; Lamborghini: 0917 555 3771; Bentley: 0917 837 0527.
The PGA Cars Center showroom is located at the corner of 28th Street and 11th Avenue in BGC.
The Porsche showroom communicates the brand’s values aimed to provide a comfortable experience.
The Audi showroom features the brand’s international city showroom concept.
The new Bentley showroom combines its company’s rich heritage with modern-day luxury retailing.
The Bentley showroom welcomes guests with an elegant boutique lounge with a fully-equipped bar and a private customization area.
Customers have the chance to literally touch and feel the world of Lamborghini with a lounge and Ad Personam areas that include client-centered specification options such as paint and leather samples and a car configuration system.
The new Lamborghini showroom incorporates the brand’s latest corporate design characterized by polygons, sharp forms, raw surfaces and a diffusion of light and color.