Penshoppe taps ‘bad boy’ as endorser

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FASHION’S beautiful bad boy (at least according to some British newspapers) Jordan Barrett set foot in Manila on Nov. 20 for a fashion show showcasing Penshoppe’s Holiday 2018 collection.

The “celestial-inspired” collection featured luxe tracksuits, high neck tops, wide trousers, cargo pants, and display a grungy, utilitarian aesthetic. Featuring many plush velvety and lustrous fabrics, the collection’s color sense features deep grays, greens, violets, and blacks accented by oranges, reds, yellows, and metallics.

To the music of New Young Pony Club’s “Ice Cream” (featuring the lyrics “I can give you what you want”), Mr. Barrett stepped out on the runway wearing a striped shirt, green wide-legged trousers, and sneakers. He accessorized this with thick gold chains on his neck, dropping down to his chest, and on his wrist. Tattoos on his arm said, “0% Interest” and “Psycho.”

Mr. Barrett, 21, hails from Australia, and was selected as Model.Com’s Model of the Year for 2017. Vogue, meanwhile, has called him “Model It Boy of the New Era.” Mr. Barrett has been featured in campaigns for Tom Ford, Balmain, Versace, and Moschino; among other brands.

Penshoppe’s Brand Director Jeff Bascon was quoted as saying in a press release, “Penshoppe is so excited to have Jordan in the Philippines, closing our fashion show. He’s a super cool guy, and always a breeze to work with. It’s great to have one of the biggest names in fashion representing Penshoppe.”

Mr. Barrett joins other international stars such as Leighton Meester, Gigi Hadid, Paris Jackson, and Zayn Malik as endorsers for Filipino brand Penshoppe.




A Filipino brand, Penshoppe currently has over 400 shops in the Philippines, Bahrain, Cambodia, Indonesia, Kingdom of Saudi Arabia, Myanmar, Thailand, and Vietnam, and is available online in Singapore, Malaysia, Hong Kong, Taiwan, Thailand, Vietnam, Myanmar, and Indonesia.

The new collection will be available in stores and online soon. — Joseph L. Garcia