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Orly launches nail care innovations

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KEEPING ONE’S nails always manicured usually comes with the worry that the nails will get brittle and yellow — and growing out one’s nails to correct these problems would usually take a few months. But developments in nail care technology now address these concerns.

International nail care brand Orly has reintroduced its Orly Breathable Treatment + Color nail polish collection and launched the Orly GelFX Builder in a Bottle as part of its “Strength in Color” campaign.

The Orly Breathable Treatment + Color nail polish was first launched in 2017 to the professional market. It has been relaunched this year to the general public.

“We wanted to educate the general public on the innovative healthy benefits of Orly Breathable as we are promoting Orly as a safe option for the market as it is vegan, free of harmful chemicals, and an all-in-one healthy product (treatment and color in one),” wrote Frances Abayari, brand manager of Sprint Asia Logistics Inc., which is Orly’s official distributor, in an e-mail to BusinessWorld. 




The Orly Breathable Treatment + Color nail polish is made with a permeable formula which hydrates and promotes nail growth. It is also claimed to prevent chipping and peeling. It is Infused with argan oil, pro-vitamin B5, and vitamin C. No base coat and topcoat are necessary as it functions as an all-in-one product.

Its ingredients are also Halal Certified by the Islamic Society of Washington Area (ISWA).

The brand also introduced the Orly GelFX Builder in a Bottle, “a soak-off sculpting gel for nail extensions” as one of the latest innovations in the nail care industry.

Ms. Abayari described that it “applies like a soft gel, wears like a hard gel, and soaks-off when ready to remove.”

It instantly extends short nails and can be used to apply nail art. The Orly GelFX Builder in a Bottle is set for release in the Philippines by the fourth quarter.

Activities for the professional market and the public will also be held in line with the campaign.

“We have road shows nationwide promoting all product categories having all Orly services available in most salons. We have regular retail promotions to reach end consumers as well,” Ms. Abayari added.

Orly Products are available at Pure Beauty branches, ZALORA, Watsons, Landmark, Robinsons, Cash & Carry, ICM, PCX, Lazada, and BeautyMNL. Michelle Anne P. Soliman