ONE Championship continues push to build on growing community with new partnerships

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ONE Championship and ONE Esports recently unveiled newly inked regional partnerships with various enterprises. -- ONE Championship

EVER GROWING as an organization since being established in 2011, ONE Championship stays committed to its thrust of further expansion in the new decade, unveiling newly inked regional partnerships.

In an announcement made late last week, Asia’s largest sports media property ushered in the 2020s with a number of tie-ups with enterprises, in line with its commitment to build on its rapidly growing community and standing as well as showcase what martial arts is truly all about on a global scale.

The new partnerships include those with JBL, TUMI, Redbull, Lazada, DBS Bank, Foodpanda, Hugo Boss, Harvey Norman, Secretlab, California Fitness, Kredivo, Reckitt Benckiser, and Unilever, among others.

With these brands, ONE Championship and ONE Esports seek to collaborate on various martial arts and esports initiatives.

These partnerships are set to tap on multiple platforms, creating a unique and exciting synergy between the business, martial arts, and esports communities, ONE said.

“We at ONE Championship are excited to build strategic partnerships with leading global brands. Our organization is about unleashing the greatness of humanity upon the world, through our martial arts and esports platforms,” said ONE chairman and CEO Chatri Sityodtong in a statement as he highlighted anew their vision for the organization.

“Each of our partners shares with us a harmonious culture of excellence and innovation, and each plays a specific role in realizing our vision at ONE Championship. We aim to ignite the world with hope, strength, dreams, and inspiration, and share the amazing stories of our athletes with millions of people across the globe,” he added.

Apart from delivering world-class combat sports action, ONE’s push towards esports took further root in 2019 with highly successful events, including the first DOTA 2 invitational in December, which was topped by Vici Gaming.

Carlos Alimurung, CEO of ONE Esports, said they see esports to continue complementing the ONE brand moving forward with teams, players and other stakeholders rallying behind it as well as with the entry of new partners which believe in what they want to achieve.

ONE Championship said in 2020 a lot is in store for the organization, lining up a packed minimum schedule of over 50 live events spanning the group’s entire martial arts and esports range.

The year begins for ONE with “A New Tomorrow” on Jan. 10 in Bangkok, Thailand, which will be headlined by the rematch between reigning ONE flyweight muay thai world champion and hometown bet Rodtang Jitmuangnon and former champ Jonathan Haggerty of the United Kingdom.

In the Philippines, ONE returns on Jan. 31 with reigning ONE world strawweight champion Joshua “The Passion” Pacio of Team Lakay going up against former champion Alex “Little Rock” Silva of Brazil at “ONE: Fire & Fury” at the Mall of Asia Arena.

For ONE Esports, lined up are the ONE Esports DOTA 2 Jakarta Invitational in April and the ONE Esports Singapore Major in June. — Michael Angelo S. Murillo