By Michael Angelo S. Murillo
MANY basketball stars honed their skills in the streets and other parts of the urban concrete jungle that is Manila, and these locations are the inspiration for Nike’s latest iteration of its Hyperdunk shoe. Particularly highlighted is the Tenement court in Taguig City.
Seeing how the Tenement court — rough, rugged, and hidden in the mass housing project that houses thousands of families inside — is representative of how crazy the Philippines is over basketball, Nike decided to honor it with a special edition shoe along with five other locations that make the Nike Basketball HyperFam collection.
The Nike Hyperdunk 2017 “Manila” highlights the Tenement’s iconic look in its all-gray upper and concrete-style midsole. The colors and graphics used on this special edition shoe reflect Manila’s unique game and competitive playground.
It features Nike’s latest cushioning breakthrough, Nike React, which gives the shoe a surprising combination of comfort, support, and responsive energy return that suits the Pinoy style of play on Manila’s concrete street courts.
The Tenement court is nothing new to Nike as the court has been part in the past of some of its youth programs in the country, and it has been visited by brand ambassadors like LeBron James of the Cleveland Cavaliers and Paul George now of the Oklahoma City Thunder.
Other places being honored with the special edition Hyperdunk shoe are New York, Chicago, Los Angeles, Beijing, and Madrid.
The Nike React Hyperdunk 2017 “Manila” will be released exclusively at Titan Two Parkade in Bonifacio Global City, Taguig City on Aug. 19 and on Titan22.com. The shoe retails for P6,745.