MARIWASA SIAM Ceramics, Inc. is set to launch 106 new tile designs during the Philippine World Building and Construction Exposition (WORLDBEX), which runs from March 13 to 17 at the World Trade Center, Pasay City.
“For this year, as we upgrade our trend of automation and technology in our manufacturing line to create high definition and realistic texture on our tiles, we created Mariwasa 4.0 as our theme for the upcoming WORLDBEX,” Jakkrit Suwansilp, president of Mariwasa, said in a statement.
The new line includes Revitality, which features relaxing and therapeutic elements; Technique, which incorporates cultural and modern feels; and Wanderwall, which gives a high-class look. A new product feature is the R11 stone effect, which has a glossy finish and an anti-slip feature.
“Our designers travel to different places in the Philippines and abroad to look for inspiration and ideas that we can incorporate in the tiles. They also study tile trends to make sure we remain up-to-date and are able to offer our customers contemporary designs and features,” Mr. Suwansilp said.
The company will also launch its new product line for bathroom needs, the Mariwasa Sanitary Wares. — Vincent Mariel P. Galang