ROBINSONS LAND Corporation (RLC) has launched a new brand, RLC Residences, that targets young professionals and families.

RLC Residences General Manager and Senior Vice-President Henry L. Yap said the brand is targeting home buyers aged 30 to 49. These include heads of young families; urban workers; those who seek convenience and “save time and energy going to work;” and those who prefer “spending leisure time indoors,” he said in an e-mail to BusinessWorld.

The brand’s residential projects will feature an “elevated lifestyle experience” with elegant lobbies and living spaces.

“Future projects under the RLC Residences brand will offer innovative storage solutions for condo- dwellers, smart home features, dedicated spaces for work-from-home nooks, allocated areas for daycare or learning and many more,” the company said in a statement.

RLC Residences will be collaborating with its new brand ambassador Love Marie Ongpauco Escudero, also known as Heart Evangelista, in the next few months.

“You have to make sure that the company that you invest in is someone you trust,” Ms. Evangelista said during the press launch on Feb. 23.

Ms. Evangelista said one should consider the location, credibility of the developer, and quality of the project before investing in property.

RLC Residences projects are located in townships or central business districts, and are transport-oriented.

These include The Sapphire Bloc Ortigas Center, Pasig City; The Westin Manila Sonata Place Ortigas Center, Mandaluyong City; Cirrus in Rosario, Pasig City; and the Magnolia Residences New Manila, Quezon City. — M.A.P. Soliman

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