OVER the weekend, global footwear and lifestyle brand adidas released new colorways of its popular Ultraboost 19 line of running shoes.
Introduced in the country early this year, the Ultraboost 19, which builds on the performance and cultural impact of Boost technology, is now available in black with glow blue and coral accents for men, and overall glow blue and coral for women.
The new colorways offer the continued benefits of the revolutionized silhouette that was inspired by, and redesigned for, a new era of running and fitness.
Ultraboost 19 saw adidas trimming the 17 parts from its original model, launched in 2013, to four to provide it with 20% more boost but with a far lighter feel.
The four key components of the Ultraboost 19 — Optimized Boost, Torsion Spring, Primeknit 360, and 3D Heel Frame — allow it to have more support, adaptability, and responsiveness than ever before, adidas said.
“Boost is our great running midsole technology, providing the best in comfort and energy return in all conditions. We continue to evolve the material to create different cushioning experiences for different runners. For Ultraboost 19, we added 20% more Boost to a completely streamlined upper construction and Torsion design, giving runners more energy return in every stride. That comes with both a physical and emotional feeling of confidence you can only get with Boost,” said Sam Handy, VP Design, adidas Running, of the Ultraboost 19.
The launch of the new colorways came alongside the kickoff of adidas’ “Feel The Boost” campaign, a global thrust celebrating the impact of Boost technology on sport culture.
The all-new Ultraboost 19 colorways are available in-store and on adidas.com.ph/ultraboost19 for P9,300. — Michael Angelo S. Murillo