Netflix lets users share titles via Instagram stories

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NETFLIX IS now letting users share what they’re watching through Instagram stories via the mobile app.

The feature is initially being rolled to iPhones, with sharing on Android and Snapchat to be added “later,” Netflix said in a statement.

To use this feature, Netflix users can go to the app on their iPhones, select a title, and then using the share option on the title’s page, select share to Instagram Stories. Members will be able to add that titles custom art in the Instagram story, which can also be shared to friends as a direct message.

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“The story remains visible for 24 hours and provides a “Watch On Netflix” link back to the title page within the Netflix app,” Netflix said.

“We’re always on the lookout for ways to make it easier for members to share the Netflix titles they’re obsessing about and help them discover something new to watch. We hope our members enjoy this new feature!” said Leigh Wong, Netflix’s Head of Communications for Southeast Asia.

Netflix currently has 139 million paid memberships in over 190 countries.