Earlier this month, Iloilo formally launched its “Meet you in Iloilo” campaign, a P50-million program specifically targeted to promote the city as a MICE destination. “Iloilo is primed to be the next convention center or MICE destination in the (Western Visayas) region. Iloilo has proven itself an ideal site or city for MICE growth, given the city’s seamless infrastructure, ranging from its gateways both airports and seaports to wide highways and modern business parks,” DoT Secretary Bernadette Romulo-Puyat said during the launching ceremony. The Meet you in Iloilo campaign will be under the care of the Iloilo MICE Alliance Core Group, composed of representatives from various tourism sectors. “One thing we can assure you, when you put your meetings and incentives here in Iloilo City, we will come in and prepare and collaborate with you to provide you with seamless service,” said Cleofe C. Albiso, general manager of Courtyard by Marriott Iloilo and chairman of the MICE group. — Emme Rose S. Santiagudo