CITING different rating providers, ABS-CBN Corp. and GMA Network, Inc. reported on Tuesday that they had kept their ratings high last month.
The Lopez-led media giant said its nationwide TV audience share for the month of February, as reported by Kantar Media, stood at 39%, beating its rival GMA’s 33%.
ABS-CBN said Kantar Media used a nationwide panel composed of 2,610 urban and rural homes, representing 100% of the total TV viewing population of the country.
GMA said it recorded an average of 35.2% total day people audience share nationwide last month against ABS-CBN’s 32.1%. The network cited data from Nielsen TV Audience Measurement.
“The Kapuso Network’s overall lead was mainly driven by its steadily improving numbers in the morning and afternoon blocks,” it said.
For its part, ABS-CBN said: “The network kept its stronghold of primetime, earning 43% versus GMA’s 33%.”
GMA said it ruled in Urban Luzon with 37.2% average total day people audience share, beating ABS-CBN’s 29.5%. It added that it was also winner in Mega Manila with 38.1% while ABS-CBN only got 27.5%.
Meanwhile, ABS-CBN said it “led all media networks in bringing its content online to address the change in the Filipinos’ viewing habits.”
In January, ABS-CBN said it was “leader” in national television ratings, while GMA Network, Inc. said it “clinched the top spot.”
ABS-CBN said its nationwide TV audience share for the month of January stood at 38%, beating its rival GMA’s 32%. — Arjay L. Balinbin