MaArte Fair goes online through Zalora

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THE PANDEMIC may have stopped a lot of things, but the MaArte Fair, goes on and online, thanks to shopping platform Zalora. A consequence of the move to a virtual space is its extension: MaArte Fairs of years past were three-day weekends, but this iteration will run from Oct. 16 to Dec. 31.

“We are happy to have Zalora Philippines on board as a partner for the 12th staging of the MaArte fair. Their e-commerce platform offers the best solution to the restrictions caused by this pandemic by providing safe, easy, and contactless interactions between our vendors and patrons. More importantly, the staging of MaArte at Zalora will hopefully introduce our exhibitors to a wider market. We see this as a great opportunity to raise awareness for fundraising activities of the Museum Foundation of the Philippines,” said Museum Foundation Philippines, Inc. (MFPI) President Albert Avellana in a statement.

“Zalora is committed to enabling partners to explore what digital retail has to offer, as well as reach the right audience through our platform. This is why it is our pleasure to host and support MFPI’s fundraising activities through MaArte Fair’s online debut. As we take pride in providing a platform to showcase the best of Filipino talent, this venture attests to the countless ways in which technology continues to help businesses grow together,” says Zalora Philippines co-founder and CEO Paulo Campos III.

On opening day, the MaArte @ Zalora page will already showcase fair favorites Amarie, Aranaz, Coco and Tres, Creative Definitions, Gifts and Graces, Ibarra, TDLG, Milvidas, MCV Designs, O & M Home, Oscar Mejia Fragrances, Beyond Borders, Pika Pika Cards, Siklo Pilipinas, Betina NYC, WHIMSY Silay Export, Inc.; jewelers Tim Tam Ong, Natalya Lagdameo, and Riqueza; fashion apparel brands Betina NYC and WYC Wear Your Culture, and designer Jojie Lloren.

More exhibitors are expected to go on board before the fair concludes on Dec. 31.

As in previous years, proceeds of this year’s MaArte will support the National Museum and other MFPI projects. The online event also seeks to create a new platform for partner MSMEs (micro-small and medium scale entrepreneurs), to help them bounce back from the economic blow dealt by the pandemic.

Visit zalora.com.ph/maarte  or download the Zalora app, available on iOS and Android. For updates and more information, visit MaArte Fair’s Facebook and Instagram accounts @maartefair or the Museum Foundation’s website.

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