LEXUS announced it collaborated with street wear designer John Elliott in creating bespoke tires for the new Lexus UX. The tires, billed the “Sole of the UX,” were inspired by the all-white John Elliott x Nike Air Force 1 (AF1) sneaker and, according to Lexus, embody the “spirit of clean, purposeful, and modern design.”
Revealed at Mr. Elliott’s New York Fashion Week after-party on Feb. 9 was an all-white UX with custom tire details like white on white layers, double-stitched leather and a stepped metal air valve evocative of the designer’s stacked metal lace tip.
“The Lexus UX was engineered and designed for the city. We wanted to push that concept even further by creating the ultimate homage to urban style — tires inspired by classic, street-style sneakers,” said Lisa Materazzo, Lexus vice president of marketing, in a statement.
Lexus said that during the event, Mr. Elliott also showcased iterations of the John Elliott x Nike AF1 sneakers rendered by artists Actual Source, Hassan Rahim, Matt McCormick and Yung Jake. The custom sneakers were then auctioned off, with all proceeds benefiting Inner-City Arts, an organization based in downtown Los Angeles whose mission is to provide access to arts education for city’s underserved youth.
The UX was displayed alongside the four artists’ works.
“We were excited to merge the street wear narrative and design cues of our Air Force 1 with a brand like Lexus. We’re thankful they’ve allowed us to use this moment to celebrate the arts and to bring extra energy to our take on a classic,” said Mr. Elliott.
“It’s fun to partner with brands that typically live outside the fashion community because it allows us to evolve and continue to push our own boundaries,” he added.
Lexus said the “Sole of the UX” will be shown in various US venues this year.
First revealed in March 2018 at the Geneva International Motor Show, the UX is presently the smallest Lexus SUV, offering the brand’s innovative design, luxury features, and advanced safety features.”