Lenovo opens first Legion concept store in PHL

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Lenovo Legion Y740
Lenovo Legion Y740 (15-inch)

By Zsarlene B. Chua

HONG KONG-BASED technology company Lenovo has opened its first Legion concept store in the country in an attempt to strengthen the company’s local gaming segment.

Located at the fourth floor of the Annex building of SM City North EDSA in Quezon City, the less than 40-square-meter space features Lenovo’s Legion-branded gaming computers and functions as an “experience zone” so gaming enthusiasts can try the products for themselves.

The brand also plans to host “mini gaming tournaments to further engage the local gaming community,” according to a press release.

The space will also introduce other Legion-branded gaming peripherals in the near future.

“[We want to open] as many as we can [but] it relies on available spaces… I want the store to open, the third store to open and even the fourth [this year] but it depends,” Michael Ngan, Lenovo Philippine general manager told BusinessWorld during the launch on Feb. 28.

Since the launch of Legion in 2017, Mr. Ngan said the company is bullish on trying to gain market supremacy in the gaming segment as the Lenovo sees the Philippines as a growth space for the company’s gaming sub-brand.

In fact, Mr. Ngan said they are lobbying to have Lenovo host its annual Legion of Champions in the Philippines. Legion of Champions is one of the biggest Asian e-sports tournaments and is currently on its third year. It was held in Thailand in January.

“We’ve had a lot of customers asking why don’t we host [the tournament] in the Philippines…so I’m lobbying that we can have the opportunity to host the fourth edition here in Manila,” he said.

Aside from the opening of the concept store, the company also launched the new Legion Y740 gaming laptop, the company’s first device to have NVIDIA GeForce RTX graphics card. The graphics card combined with its Intel Core i7-8750H processor, the Y740 claims to be able to easily handle graphics-intensive games such as Shadow of the Tomb Raider, Battlefield V and Anthem at either 1080p or 1440p resolution.

It is also said to be the thinnest and lightest among similarly specked devices with it being 19.95 mm thin and 2.2 kg light. It also has an RGB keyboard powered by Corsair iCue and USB-C Thunderbolt 3 support.

The P119,995 device also comes with 16GB RAM, 1TB+256 GB SSD memory and a 15.6-inches FHD IPS 144Hz panel size.