By Arjay L. Balinbin, Senior Reporter

LENOVO Asia-Pacific is looking at opportunities in the Philippines’ “hybrid lifestyle” and growing gaming community, as well as the education and retail sectors, with services being the focus of its business strategy, the company’s president said.

“The hybrid lifestyle is a key emerging trend that we are tapping on, and we are working to help our customers embrace this with products and services that address their needs both at home and at work,” Lenovo Asia-Pacific President Amar Babu told BusinessWorld in a recent e-mail interview.

The company recently introduced its ThinkPad and ThinkVision product lines, which are targeted at tackling the unique experience of merging home and the workspace.

Lenovo Asia-Pacific also plans to delve deeper into the growing gaming community of the Philippines, which now has more than 43 million gamers.

“We see a lot of excitement around Lenovo Legion products. In June, we launched the Lenovo Legion Phone Duel 2, our newest flagship gaming phone designed specifically with gamers in mind,” Mr. Babu said.

“So far, the response has been very positive, and we look forward to continue bringing high-performance, innovative products to gamers in the Philippines.”

At the same time, the company also sees strong opportunities in the Philippines for its expanded service offerings.

“As the external environment continues to be volatile and unpredictable in light of the pandemic, organizations and individuals need support in managing their technology transition. In particular, we will be rolling out expanded offerings in the education and retail sector,” Mr. Babu said.

Lenovo Asia-Pacific’s growth strategy in the region is focused on driving a service-led transformation.

“The seismic shift to services is a trend accelerated by the global pandemic. At Lenovo, we have embarked on a journey to transform from a devices company to a comprehensive services and solutions provider,” Mr. Babu noted.

“This focus on services will continue to be at the heart of our business strategy and drive long-term growth for the company, not just in the Asia-Pacific but globally,” he added.

Citing a report by the International Data Corp., Mr. Babu said Lenovo currently holds 14.6% of market share and is ranked second in the PC market in the Philippines.