Lazada PHL reveals best-selling brands during 11.11 sale

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XIAOMI, Philips, Maybelline and Olay were among the top-selling brands during Lazada Philippines’ 11.11 Shopping Festival.

In a statement, the e-commerce firm said among mobile phone brands, Chinese brands Xiaomi and Huawei edged out Apple, Samsung and Asus.

For the make-up category, Maybelline ranked first, followed by L’Oreal Paris, MAC, Benefit, and Vice Cosmetics. Olay, Nivea, Pond’s, L’Oreal Paris, and Garnier were the best-selling brands for skin care.

Under home appliances, Philips dominated the category, followed by Samsung, Imarflex, Fujidenzo, and Iwata.

Among diapers, the top brands Huggies, Pampers, MamyPoko, EQ, and Drypers, while top milk formulas were Promil, Enfa, Bonakid, Pediasure, and Lactum.

Lazada Philippines said the top selling items in the country were shawls, Korean multi-function make-up pouch, and cute Korean socks.




“Lazada 11.11 Shopping Festival represents Southeast Asian shoppers’ aspiration for quality consumption, and it also reflects how our consumers and sellers have fully embraced e-commerce as a way of life,” said Raymond Alimurung, chief executive officer of Lazada Philippines, in a statement.

Lazada said the 11.11 Shopping Festival attracted 20 million online shoppers in Southeast Asia, who took advantage of more than 50 million deals and bargains. On the first hour of Nov. 11, 1.2 million orders were made.

The over-all top selling categories were mobile phones, diapers and milk powder, and beauty products. — Vincent Mariel P. Galang

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