Lazada holds sale to push its unified beauty portal

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E-COMMERCE platform Lazada is holding a month-long sale this month to celebrate the “empowered Filipina” and to promote its unified beauty portal, Beauty by Lazmall.

“We really wanted to create an end-to-end beauty digital user experience for the Filipina beauty maven and… we wanted to make it easier for her to discover the newest and the most exclusive beauty brands and to discover the best deals, and experience beauty tech innovations,” Neil Trinidad, chief marketing director for Lazada Philippines, told BusinessWorld during the launch on Feb. 5 at the Mind Museum in Bonifacio Global City, Taguig.

The platform, which launched last week, consolidates brands selling on Lazada.

“All the brands on the platform are official stores so customers can be sure that what they’re buying is authentic,” Mr. Trinidad said.

Brands inside the Beauty by LazMall include L’Oreal, Disney by Luxasia, Clinique, Burt’s Bees, and Jeffree Starr Cosmetics, among others.

“We have a wide selection of beauty brands and we also have brands that are only exclusive to Lazada,” he added.

This month, Lazada had scheduled themed sales including a Valentine’s Day and Pay Day sale on Feb. 13 to 15, a Home and Living sale on Feb. 17-19, and the Baby Fair sale on Feb. 19-21. The sale offers over 300,000 deals and 200 brands up to 80% off, according to a release. — ZBC