SOUTHEAST ASIAN e-commerce giant Lazada Group on Tuesday signed a joint business plan with L’Oreal, as the two companies strengthen their partnership.
Under the plan, L’Oreal will work with Lazada’s warehouses and logistics network to ensure next-day delivery in metro cities by June this year.
The two companies will also pilot consumer engagement tools such as in-app livestreaming. L’Oreal will also launch products exclusively made available to Lazada customers.
“We are confident of creating the leading online beauty destination in Southeast Asia by combining Lazada’s extensive last mile logistics network to bring L’Oreal’s products faster into our customers’ hands. Our partnership today signals our commitment and joint ambition of dominating the Southeast Asian beauty and skincare eCommerce market share by providing the best customer experience. We are very excited for what is to come,” Jing Yin, president of Lazada Group, said in a statement.
Lazada will also implement new search features to ensure L’Oreal products are easily searched on the former’s app.
“Lazada and L’Oreal will collaborate in many areas, from technology, sales and marketing to logistics. Lazada’s technology infrastructure, logistics network and brand engagement capabilities is the gold standard in the industry. Our joint efforts will take us one step closer to creating a true beauty shopping destination on Lazada. We are excited and confident to be part of this journey,” Pierre-Yves, L’Oreal managing director for Southeast Asia, said.
L’Oreal was one of the top-selling brands in makeup, personal care and skincare categories during Lazada’s 7th anniversary sale in March.
In its 2018 annual financial report, L’Oreal reported that e-commerce sales now account for 11% of the group’s worldwide sales.
Lazada, majority owned by China’s Alibaba Group, is present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.