ICONIC American streetwear brand Billionaire Boys Club and adidas Originals collaborated for a special release of a shoe which is now available in the country.
The adidas x BBC Hu NMD “Plaid” is an exclusive edition of the shoe designed by global musical icon and BBC original founder Pharrell.
Available in two colorways — green and blue — the special iteration of the Hu NMD Plaid elevates the silhouette of the popular shoe with the application of the Billionaire Boys Club’s distinctive Digi Plaid pattern across the upper.
It is constructed from a premium knitted textile and is accented with suede overlays and lace loop/heel cage elements, placed atop a classic NMD Boost midsole with a rugged trail outsole.
Embroidered across the forefoot are the words “Heart” and “Mind,” indicative of Pharrell’s many collaborations with adidas Orginals.
Graphic placements on the tongue and heel and special edition laces complete this latest take on the Hu NMD.
The shoe has been available since May 3 at adidas Online and adidas Originals Highstreet. It retails for P13,000. — Michael Angelo S. Murillo