Kiehl’s offers skin checks at special set-up
AMERICAN beauty brand Kiehl’s is encouraging people to start the new year right with better skincare as it promotes its Ultra Facial and Ultra Facial Oil-Free Moisturizers to keep skin hydrated and protected from the elements.
“It doesn’t matter what skin type you have, you need a good moisturizer to keep your skin healthy,” Kaila Nicdao, business unit director for L’Oreal Luxe, told BusinessWorld during an event on Jan. 29 at the Glorietta Activity Center in Makati City.
The experience at the Glorietta Activity Center, which runs until Feb. 4, encourages visitors to have their skin checked by Kiehl’s customer representatives so they can “best determine the ideal skincare routine for your needs,” according to a press release.
Moisturizers are products that protect the skin from transepidermal water loss from the skin’s moisture barrier — in short, it helps the skin retain moisture. The skin’s moisture barrier — the skin’s outermost layer — protects the body against bacteria and environmental damage. If the barrier loses too much moisture, environmental aggressors can penetrate the skin.
The Kiehl’s Ultra Facial cream, which has been a company staple since the 1970s, and Oil-free formula both contain Antarcticine, a “glacial glycoprotein extract” meant to moisturize dry skin and hold even in extreme cold. It also contains Imperata Cylindrica roots said to contain high concentrations of potassium which provide “immediate and lasting hydration for the skin,” and the Kiehl’s signature product: squalane, a botanical lipid similar in molecular structure to natural skin lipids. Squalane is said to absorb easily in the skin and help restore the skin’s moisture balance.
Ms. Nicdao noted that while Kiehl’s original Ultra Facial Cream has always sold well, they noticed that in the past year that the oil-free gel formula has gotten more popular which is “a good sign that even people with oilier skin are starting to use moisturizers.”
“In the past, people with oily or combination skin shies away from moisturizers because they’d feel it makes them oilier, but with our oil-free formula, it provides moisture without making you feel oilier,” she said.
Both products claim to provide “24-hour hydration.” The Ultra Facial Cream is priced at P995 for a 28 ml tube, and P3,600 for 125 ml. The Oil-free gel cream is priced at P1,850 for 50ml. — Zsarlene B. Chua
