Julius Baer launches Next Generation Art Prize

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THE SWISS private banking group Julius Baer has launched the inaugural Next Generation Art Prize for young Southeast Asian artists which focuses solely on digital art.

The Art Prize is open for Southeast Asian artists, aged 18 to 40 years old, whose digital creations must reflect at least one of the Bank’s Next Generation investment themes. They can send in their digital art creations to The deadline for submissions is on Feb. 28, 2021.

“We are pleased to extend Julius Baer’s long tradition of supporting the arts to Asia, the Group’s second home market. With this inaugural Art Prize, we hope to nurture and empower young artistic talent, discover and promote emerging voices, ideas and expressions in Asia,” Jimmy Lee, Head Asia Pacific and Member of the Executive Board, Bank Julius Baer, was quoted as saying in a statement announcing the new Art Prize.

Julius Baer’s Next Generation investment philosophy “is a thematic investing approach with a focus on long-term structural growth,” said the release. “It is our vision of the future that is shaped by mega trends that we identify and translate into investment themes today.” Entries to the Art Prize have to reflect at least one of the Bank’s Next Generation investment themes: Arising Asia, Digital disruption, Energy transition, Feeding the world, Future cities, Shifting lifestyles and inequality, or the theme on Sustainability.

“With a focus on Southeast Asia, we are excited to play a role in developing the region’s burgeoning art scene and promoting a culturally diverse and technologically advanced arts community. This is in line with a worldwide shift to focus on digital and technology’s value as a conduit of business and leisure that has seen attitudes and assumptions challenged by the advent of the pandemic,” Jason Moo, Head Private Banking Southeast Asia, and Manager of Singapore Branch, was quoted as saying in the statement.


The Next Generation Art Prize will have two categories: Still Image (e.g. digital photography) and Moving Image (e.g. video art). Submissions can include digital paintings and drawings, digital print, digital photography, digitally manipulated image, video art, or virtual or augmented reality artwork. Virtual artworks are eligible, but not virtual exhibitions (i.e. digital photography or videography of an exhibition/artwork). Digital documentation of artworks is not eligible. For the purposes of the Prize, entries may only incorporate two-dimensional images. While the artworks can be multi-disciplinary and incorporate other sensory elements (e.g. sound), they must contain a significant visual component. Applicants are to state their process under “medium” in the entry form.

Three winners will be selected from each category and will each receive a cash prize of $15,000, $10,000, and $5,000 respectively.

All digital artworks must be original and completed between Jan. 1, 2019 and Feb. 28, 2021 to qualify for consideration.

The panel of five jurors will select 20 finalists, 10 from each category. The finalists will be assessed on conceptual insight, originality of visual expression and utilisation of the medium.

The panel of jurors include Barbara Staubli, curator of The Julius Baer Art Collection based in Switzerland; Dr. Wiyu Wahono, an art collector based in Indonesia; Dr. Cheryl Loh, a contemporary art collector and practicing doctor based in Singapore; Audrey Yeo, gallerist of Yeo Workshop in Singapore, and Inti Guerrero, a curator based in Manila.