WEEKS BEFORE the National Basketball Association Midseason Classic All-Star Game, specially made Jordan Brand uniforms to mark the event were released.
It will mark the first time that the iconic Jumpman will be seen on the chests of the game’s biggest stars as they take part in the festivities set for Feb. 17 to 19 (Manila time).
The uniforms were unveiled in the “Future of Flight” event held recently in Los Angeles, home of the NBA All-Star Game for 2018.
In addition to the uniforms, the brand also highlighted four product priorities in Jordan Sportswear, Jordan Women’s, Russell Westbrook’s Why Not Zero.1, and the Air Jordan 32.
The Jordan Brand NBA All-Star Edition uniform blends the brand’s style with the latest innovation, adding another element of distinction to this year’s game by utilizing a clean black-and-white color scheme featuring individual team logos and a font inspired by Los Angeles street sign typography. Its elevated aesthetic creates a premium look on and off the court.
The All-Star Edition jerseys are now available in the country at the NBA Stores, Nike stores, and select Titan doors for P4,095.
Among the hot sneakers due to release, meanwhile, is the Air Jordan 3 Black Cement which is set to come out at Titan, Nike stores, the Athlete’s Foot, and Capital stores. The shoe is priced P9,895. — Michael Angelo S. Murillo