Jollibee to open 28 stores in North America in 2021

Font Size


Jollibee Food Corp. (JFC) plans to open 28 stores in North America in 2021 as part of its expansion efforts in the continent.

In a statement on Friday, the company said it targets to open 19 stores in the United States and nine in Canada to increase its North American store network.

For 2020, Jollibee said it had opened 16 stores in North America despite the coronavirus disease 2019 (COVID-19) pandemic. The new branches brought Jollibee’s total store network in North America to 62, with US stores accounting for 48, while those in Canada amounted to 14.

Maribeth Dela Cruz, the Jollibee group’s president for North America, said the company recorded double-digit sales growth across North America despite the challenges caused by the pandemic.

“We would not be weathering these hard times without the support of our customers. They’ve shown up for us, and now we want to show up for them,” Ms. Dela Cruz said.


“We’re incredibly grateful for the continued support we’ve received from across these regions and are thrilled to deliver a small spark of joy for them and their families,” she added.

According to Jollibee, some recent openings include its first branch in San Antonio, Texas in late December 2020, which marked the company’s first store in the south-central part of the US. The company also opened its 21st store in California, situated along Mira Mesa Boulevard in San Diego.

“The new store is situated in the area’s biggest retail hub, near Mira Mesa Mall and in close proximity to the University of California San Diego, the Marine Corps Air Station Miramar and Scripps Memorial Hospital,” it said.

Further, Jollibee recently opened another branch at Yonge Street in Toronto, Canada, which the company said is a major retail hub with heavy pedestrian traffic.

The company said it plans to have 300 stores in North America by 2024.

Back home, JFC shares at the stock exchange fell 0.05% or 10 centavos to close at P192.50 apiece on Friday. — Revin Mikhael D. Ochave