Jennylyn Mercado is new face of Max Factor

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INTERNATIONAL cosmetic brand Max Factor has found its first Filipina muse to be its beauty ambassador: Jennylyn Mercado.

The actress was chosen as the new face of the brand because she embodies beauty inside and out, and because she has experienced and conquered many life trials.

Ms. Mercado, who wore a nude dress and was sporting a no-makeup-makeup look during the launch at SM Megamall on Oct. 17, said beauty must transcend the physical. “For me, guwapo ka na kung mabait ka (For me, you are beautiful if you are good) … Their essential goodness makes them beautiful inside and out, especially when they treat everyone with kindness, respect, and love.”

The actress had a dark childhood, recently lost her mother, and she’s raising her own son. “It’s very difficult to raise my child and work at the same time. And then I lost my mom — my biggest support system in my life. In these two scenarios, the thing that got me through is faith in God, that everything happens for a reason. In my inner circle, they will be there for me no matter what and, lastly, [I believe] in myself that I am capable enough to do everything and anything to overcome whatever life gives me,” she said.

Besides being an actress, Ms. Mercado is also a single mother, a triathlete, and entrepreneur.

She said she likes the barely-there makeup look. She likes it simple. When not in front of the camera, she makes herself “look polished and presentable with cheek tint, powder, and lipstick or gloss.”

Her go-to sheer powder, of course is the brand she represents, Max Factor’s Facefinity Compact, which has coverage like a foundation but still feels as light as a powder.

The Facefinity Compact has a matte finish and a buildable formula. The powder is also water-resistant, has a built-in SPF 20, and comes in eight shades.

Max Factor is available at Beauty Bar, Rustans, and Watsons, among others. — NPDG