Golden ABC taps solutions company TXT Retail

Font Size


GOLDEN ABC, Inc., a retailer known for its Penshoppe brand, has tapped TXT Retail, a subsidiary of solutions company Aptos, Inc., for end-to-end retail solutions.

In a statement, TXT Retail said it will now take over the handling of Golden ABC’s merchandise financial planning, open to buy, assortment planning, forecasting allocation and replenishment to product life cycle management.

“We were looking for a solution vendor that could support us at every phase of the merchandise life cycle, from concept to customer. With its end-to-end retail solution and deep process understanding, we found in TXT Retail a best match to our requirements and a strategic partner to support our journey,” Golden ABC Vice President for Operations Division Jefferson de Leon was quoted as saying in the statement.

Aside from Penshoppe, Golden ABC is known for clothing brands Oxygen, ForMe, Memo, Regatta and Tyler.

Among Aptos’ clients are brands such as Adidas, Lacoste, Cath Kidston, Louis Vuitton, Michael Kors and Sephora.

TXT Retail said its partnership with Golden ABC puts them in charge of all of its products and online and physical stores all over Asia. It said it will use the “TXT AgileFit deployment methodology,” a preconfigured solution framework that allows its clients to speed up deployment.

“Golden ABC will manage with TXT Retail the full spectrum of its planning and PLM processes, from design, product development and sourcing to merchandise financial planning and open-to-buy and localizing assortments, taking into account market and channel-specific requirements and events,” it said.

Aside from the Philippines, Golden ABC is also present in Indonesia, Cambodia, Vietnam, Myanmar, Hong Kong, Malaysia, Taiwan, Singapore, Thailand, Brunei, Macau, Bahrain and the Kingdom of Saudi Arabia.

Mr. De Leon said tapping TXT Retail is important in providing the company with personalization and speed now that they are seeing a strong growth in the country and abroad. — Denise A. Valdez