● Visitors may indulge on a culinary journey across different regions of the Philippines from participating merchants
● The fair also features Filipino craftsmen and businesses in partnership with Karton
● Grab uses tech for good to empower Filipino SMEs
Filipino consumers are up for a treat this Buwan ng Wika, as Grab, the leading super app in Southeast Asia, holds a special fair that encourages the preservation of the unique flavors and traditions of the Philippines alive through a special food and crafts journey in Metro Manila.
In its commitment to help local businesses thrive and succeed, Grab joins the Philippines in celebrating the Buwan ng Wika by highlighting and bannering the Filipino culture in the #GrabNakakaLOKAL Fair, which will take center stage on August 9 and the succeeding Fridays and Saturdays of August at the Central Square in Taguig City.
Local and indigenous small and medium enterprises (SMEs) will converge at the #GrabNakakaLOKAL Fair, affording consumers an exciting food and crafts adventure that will promote the local Filipino culture.
“We are mindful of the huge role that the local SMEs play in keeping local traditions, flavors, and cultures alive. Research has proven that they help promote and preserve a country’s cultural heritage, and we at Grab are supporting them through our technology and other initiatives such as the #GrabNakakaLOKAL Fair,” Grab President Brian Cu said.
#GrabNakakaLOKAL Fair will be open to the public and will feature all the various facets that make the Filipino culture stand out such as food and crafts. At the fair, visitors may embark on a culinary journey across the different islands of the Philippines.
Consumers may enjoy the tasty bacon silog of Ate Rica’s, the crispy sisig of Aysees, and the sweet and fragrant buko Pandan of Nathaniel’s.
They may also enjoy the warm La Paz Batchoy of Liezl’s, the aromatic empanadas of Empanada Nation, the lugaw of Bulalugaw, the localized shawarma of Uncle Moe’s, and the juicy sausages of Cow Wow’s.
Each one offers a unique taste bud experience that will surely bring Filipino consumers down the memory lane.
#GrabNakakaLOKALFair will also feature Filipino craftsmen and businesses in partnership with Karton, an online shop that delivers an alternative platform for local entrepreneurs to sell their products while providing shoppers with a hassle-free online buying experience.
Consumers may buy Auro Chocolate made from cocoa beans directly sourced from local farming communities in Davao, Cavite’s famous skin care products from Natural Balance, and a wide selection of natural organic superfoods of Green Tummy.
They may also purchase products from other proudly-Filipino enterprises such as Bebebalm, Kala Milk and Foodsource.
The GoLokal Team of the Department of Industry will also feature other Filipino crafted, designed, and produced products that span from different regions across the country.
“Grab is hosting the NakakaLOKAL Fair to promote the Filipino culture and preserve our unique heritage. The fair is open to everyone and we hope to contribute to the conservation of our local flavors and traditions,” Cu said.
Since it started its operations in the Philippines six years ago, Grab has always made it its goal to empower SMEs to grow with Grab, knowing full well that it is in a unique position to use tech for good. From high-end restaurants and fast-food chains to the Jolly Jeeps that sit by the street corner, Grab has empowered local culture by stimulating the economy, serving users’ needs, and enabling partner-drivers to have a sustainable livelihood.
“We at Grab believe in the power of technology for good. Grab uses its technology for the good of all those who fall under its ecosystem, creating better and more efficient ways to cater to consumer needs as well as creating jobs, improving livelihoods, and empowering millions of micro-entrepreneurs in the country,” Cu said.