LIFESTYLE boutique Commonwealth recently released its shoe collaboration with adidas Consortium, a partnership that the people behind the former said is special in more ways than one.
Launched at the Commonwealth store at the Rockwell Power Plant Mall in Makati City last Thursday, the adidas ZX 500 RM Commonwealth is inspired by the coastal living of Virginia Beach, Los Angeles, and the Philippines.
It marks the first time that Commonwealth has partnered with adidas Consortium.
The ZX 500 RM Commonwealth is constructed from synthetic suede with translucent monofilament mesh underlays and TPU-welded overlays for structure, with embroidered three-stripe marks and heel details in aquatic colors.
It boasts of a BOOST midsole for optimum cushioning and a durable rubber outsole. Light touches such as a co-branded insole, Consortium tongue label, and Commonwealth woven label on the lateral ankle complete it all.
For Commonwealth Philippines owner Mike Concepcion, their partnership with adidas Consortium is something they take special pride in as they not only got to tie up with one of the top brands in the world, but it also speaks of the global narrative of Commonwealth.
“This is a project that we did with adidas Consortium. Adidas Consortium, to put it simply, is the Tier Zero of the brand, or the highest assortment that the brand has. And we are part of the Consortium Collective which is a group of select retailers around the world. I think there is no more than 50 of us. And within that it’s a bit exclusive in itself to be chosen to partner for a shoe. We are lucky and privileged to be given an opportunity to do such. It’s a first for the brand and first for the Philippines and we are proud of that,” Mr. Concepcion said in an interview with BusinessWorld at the shoe launch on Dec. 13.
“Being a retailer it’s always something you look forward to, working with a big brand like adidas. It really makes this a global narrative. It’s going to be sold around the world, Paris, New York, and Tokyo. And I think it’s a culmination of where we are as a brand and says a lot of what you can expect from us. The story ties in the best of the brand from its beginnings in Virginia Beach, and then opening in LA and opening here,” he added.
Mr. Concepcion went on to say that their collaboration with adidas Consortium is anchored on mutual respect and shared values, making their partnership only fitting.
The adidas ZX 500 RM Commonwealth is now available for P9,300. — Michael Angelo S. Murillo