Getz focuses on health care, medtech

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GETZ Healthcare Philippines is focusing on growing its health care business in the country this year, after divesting from the fast-moving consumer goods (FMCG) business.

“Health care around the region, in ASEAN, and in the countries we are in, is growing very very well and we believe we can add more value to the market where we are working,” James Sinkins, Getz Healthcare chief executive officer, said during a press briefing in Ortigas, Pasig, on Monday.

Formerly Getz Bros. Philippines, the company is now focusing on medtech marketing and promotion, as well as health care and pharmaceutical sales distribution.

Getz Healthcare Vice-President for Sales and Marketing Pete D. Miranda, Jr. said that the company is investing a total of $180 million this year for its businesses in different countries.

Aside from the Philippines, Getz Healthcare operates in Singapore, Malaysia, Taiwan, Australia and New Zealand, Pakistan, Thailand, Hong Kong and Macau, and Vietnam.

“The total investment is $180 million. We plan to grow threefolds in the next five years,” Mr. Miranda said.

Ian Grist, Getz general manager, said the company is about to open a distribution center in Taguig in March.

“We are in the process of commissioning new distribution center which is health care-centric…This is quite different from FMCG in terms of temperature control and quality assurance,” Mr. Grist said.

“We are not new to the Philippines and we’re not new to health care. We are positioned to really support the development of health care in the Philippines,” Mr. Grist said.

Getz Healthcare provides end-to-end services ranging from sales, marketing, logistics, regulatory, technical support to quality assurance.

“We have a team who carry medical devices. We do promotions and the hospitals and at the same time, we do logistics, warehousing, delivery, end-to-end, starting from regulatory then if the products are approved by the FDA (Food and Drug Administration), we can already market it,” Mr. Miranda said. — Reicelene Joy N. Ignacio