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Fruitas reopens more stores, food park

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FRUITAS Holdings, Inc. continues to reopen more stores and has resumed operations of its food park in Quezon City after the easing of the government’s quarantine regulations.

In a statement Monday, the listed operator of food and beverage kiosks said its Le Village Lifestyle Food Park in Quezon City is now back in business, and its active store count is set to reach 100 by the end of the week.

“We are encouraged by the positive reception of our reopened stores, with several stores already reverting to pre-quarantine sales levels. We look forward to reopening a significant majority of our stores to fulfill Filipinos’ demand for fresh and healthy products,” Fruitas President and Chief Executive Officer Lester C. Yu said in the statement.

Le Village Lifestyle Food Park is now available for takeout and delivery, but the operating stalls are limited to Fruitas-owned brands, namely: Sabroso Lechon, Kuxina, Heat Stroke Grill, Shou La Mien Hand-Pulled Noodles, Munifico Pizzeria, Tea Rex, 7,107 Halo Halo Islands and The Pub (only for non-alcoholic beverages).

The company also said it exceeded its initial target of reopening a total of 60 stores last week as it now has 80 active stores. It is continually looking to resume operations in more stores in Metro Manila and the provinces, especially in areas that have been put under general community quarantine starting May 1.

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Fruitas has 1,068 stores as of end-2019. Aside from those mentioned above, other brands under Fruitas are Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries and The Mango Farm.

Since the implementation of an enhanced community quarantine in Luzon in mid-March, the company has ramped up its delivery network and forged new partnerships to boost revenue streams.

Fruitas’ consolidated revenues stood at P1.58 billion in 2018, up 37% from the previous year. Its earnings in 2019 have not been reported yet.

Shares in Fruitas at the stock exchange slid two centavos or 1.39% to P1.42 each on Monday. — Denise A. Valdez

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