THE streetwear scene in the Philippines got a new player with the recent opening of the first PUMA Select standalone store in the country.
Located at the upper ground floor of the Uptown Mall in Bonifacio Global City in Taguig, the PUMA Select store showcases the brand’s newest products, including its exclusive collaborations with a number of high-profile names from the world of sports and entertainment.
The store officially opened its doors on Dec. 8 where shoppers got to see and grab a hold of a number of PUMA Select’s signature pieces such as the PUMA x XO Tactical, and the PUMA Fenty Avid from the Rihanna Collection.
Also available were favorites that include the PUMA Sued e Bow, PUMA x XO Tsugi Shinsei Caviar and the PUMA x Poggy, which are inspired by traditional and contemporary Japanese styles.
The people behind the store in the country said the opening of PUMA Select was timely as they recognize the burgeoning streetwear scene in the Philippines and look to enhance it some more.
The store also serves, they said, to highlight how the “cat” brand has evolved in its seven decades of existence — building on its standing as a pioneer in sports and athletic wear by fusing performance with culture and fashion by revisiting its rich history and innovating to develop premium streetwear.
In recent years, the brand has seen itself churning out well-received athletic fashion wear with collaborations with renowned designers and brands such as Jeff Staple, Fenty, STAMPD, The Weeknd, Ken Lagerfeld and more.
To learn more about the store and what it offers, follow PUMA Select on Instagram (@puma.select.ph) for updates. — Michael Angelo S. Murillo