FEDERAL LAND, Inc. is aiming to take advantage of the increasing demand for luxury residential condominiums with its two-tower Grand Hyatt Manila Residences in Taguig City.
A 2019 Branded Residences Report by Knight Frank Global Research showed that the “preferences of the wealthy are diversifying offerings in the market.” It noted there are over 400 branded residences in the world, with 30% found in Asia.
The report attributed the rising interest in branded residences to several factors, such as “developer quality, services, physical amenities, building maintenance and management, and investment yield potential.”
To cater to this demand, the property unit of GT Capital Holdings, Inc. has been building luxury high-rise residences, partnering with internationally known hospitality brands.
Federal Land teamed up with Japanese financial services firm Orix Corp. and Chicago–based multinational hospitality firm, Hyatt Hotel Corp. for the Grand Hyatt Manila Residences, located in North Bonifacio Global City.
The Grand Hyatt condominium and hotel are located within Grand Central Park, Federal Land’s 10-hectare mixed-use development.
“The move to develop condominiums that solely carry the Grand Hyatt brand in Southeast Asia is a response to the next wave of luxury residents, going beyond the amenities and services and extending to 5-star experiences that separate this form of living into a completely new category,” Federal Land said.
Grand Hyatt Manila Residences South Tower, the second tower, offers “hotel-like living expressed in terms of the building’s design that melds style and functionality; spacious units; thoughtful amenities; and resident support such as concierge, housekeeping and security services for utmost comfort and convenience.”
The price of luxury and exclusivity is around P360,000 per square meter for a unit at the South Tower.
“Exclusivity increases as one goes higher — eight units for low zone, four units for mid zone, and two units for high zone. Residents can expect innovative eco-friendly functions and customized furnishings, European no less, within the space,” the company said in a statement.
Homeowners can also enjoy the offerings from the Grand Hyatt Hotel and a Globalist Membership to the World of Hyatt Loyalty Program, which gives the owner special privileges like priority bookings, and reservations to the hotel’s restaurants, such as The Grand Kitchen, The Cellar, The Lobby Lounge, No.8 China House, and The Peak.
Some of its facilities include a glass function room, pool deck and lounge, a teen entertainment zone, and children’s play area.