THROUGHOUT the month of October, a number of companies are holding special events and promos to improve awareness of breast cancer, and in many cases to raise money for research, awareness, and treatment centers.
One of these is The Peninsula Manila which, through eight years of offering holding fund-raisers like auctions, and offering donations through afternoon teas and cocktails, has raised funds for the Philippine Foundation for Breast Care, Inc., its chosen breast cancer charity for many years and the organization running East Avenue Medical Center’s Breast Care Center.
The center had previously been servicing 30-50 patients in a space that could barely accommodate 20 individuals. Today there is an expanded reception area, a new wing, a second floor and 20 brand-new chemotherapy infusion chairs.
The hotel has had a long-time partnership with Estée Lauder Companies, whose Breast Cancer Awareness Campaign is involved in education and medical research.
To support this years’ initiative, there is a special Pretty in Pink Afternoon Tea offered at The Lobby throughout the month. Rose-tinted sweet and savory treats presented on a tiered platter for P1,400 net, and this may be paired with a chilled flute of rosé Champagne at P1,900 net. For every Pretty in Pink Peninsula Afternoon Tea sold, guests will receive a limited-edition Peninsula in Pink pen and a P100 donation will be made.
All the hotel’s restaurants will also be offering Rosas, a pink cocktail priced at P502.23 net, and a pink mocktail, One for the Cause, for P383.75 net. These drinks will come with a limited-edition Peninsula in Pink pen, and a P100 donation will also be made.
Hotel guests booking a Pink Staycation Package can also help in the fight against breast cancer. Valid throughout October, the package room rates start at P9,000 where a P500 donation per night will be made to the Philippine Foundation for Breast Care, Inc.
The Crimson Hotel in Alabang has also gone pink for October, and has already held a concert and a dinner to raise funds, and a mother-daughter retreat for breast cancer awareness. It is also offering “Think Pink” meeting packages which include a pink lemonade, Passionately Pink edition of Fil the Bear, pink-themed snacks for coffee breaks, and a donation to STAGEZERO by the Project Pink Support Group, a non-stock, non-profit organization that aims to provide assistance and support to cancer patients and their families in their community.