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Emperador pushing brandy into international markets

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Emperador, Inc. targets a 30-35% growth in volume for its Fundador brand this year on the back of positive prospects for both the emerging middle class in the country and overseas markets.

“We’re looking at 30-35% growth for Fundador business this year, that’s in volume,” Emperador President and Chief Executive Officer Winston S. Co told reporters in a briefing after the company’s annual shareholders’ meeting in Eastwood City on Monday, May 21.

The Fundador brand is part of the Emperador’s brandy business, which accounted for 71% of the company’s total revenues for the first quarter of 2018 at P7 billion. It is also among the listed firm’s premium brands, with the others being Whyte & Mackay and Tres Cepas, priced between P300 and P1,250. — Arra B. Francia

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