Mitsubishi’s GenSan dealership turns 50

LAST SEPT. 15, Mindanao Integrated Commercial Enterprises, Inc. (MICEI), Mitsubishi Motors Philippines Corp.’s (MMPC) authorized dealership in General Santos City, South Cotobato, turned 50. In a release, MMPC said that the dealership’s “longevity in the highly competitive automotive industry reflects the resiliency of the organization and its progressive business approach that allows them to quickly adapt to the ever-evolving demand of the market.”

While it is a half-century old, the facility remains up to date, and MICEI is actually “exploring the use of solar panels” to power the premises.

In his message, MMPC President and CEO Mutsuhiro Oshikiri greeted MICEI, saying, “MMPC congratulates Mindanao Integrated Commercial Enterprises for the commendable feat that they achieved. We are very thankful to be partners with such a strong organization. To reach 50 years of operation and still sustain the same level of enthusiasm to service the people of General Santos City is truly inspiring. We look forward to more years of fruitful partnership with MICEI.”