THE STORIED tradition of the sneaker line of basketball legend Michael Jordan continues with the recent unveiling of its 35th iteration, which will be made available globally beginning in October.

Staying true to the Jordan Brand’s thrust of pursuing excellence in various aspects, the Air Jordan 35 is touted as a solid example once again of performance and aesthetic innovation.

The new shoe taps the technology behind the Eclipse Plate which was featured in the Jordan 34 for improved support. The plate helps unlock Zoom Air for a more responsive feeling in the heel and forefoot.

The Jordan 35 also takes some design cues from the Jordan 5, particularly the tongue and molded foam pods around the collar of the shoe.

Five colorways are initially part of its lineup, namely, “Warrior,” “Bayou Boys,” “Morpho,” “Center of Gravity,” and “DNA.”

“The Air Jordan signature shoe has and will always be the most important shoe we make each year. Basketball is where the Jordan Brand started, and it’s where we’ll continue to invest in and advance our never-ending pursuit of excellence on the court,” said Craig Williams, President of Jordan Brand, in a release.

The new Jordan shoe will be released globally on Oct. 17.

The Center of Gravity colorway of the Air Jordan 35, meanwhile, releases in the Philippines at select retailers this Holiday 2020. — Michael Angelo S. Murillo

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