IN A BID to expand the reach of its content worldwide, ABS-CBN will be streaming select films from its library on Singapore’s StarHub TV-on-demand (TVOD) platform.
The move was a partnership between Singaporean telecommunications company StarHub and ABS-CBN’s global subscription television network The Filipino Channel (TFC).
“TFC understands how the ‘new normal’ affects the viewing habits of our audience. Hence, we are growing our premium TVOD with valuable support from our long-term business partners like StarHub and other OTT (over-the-top) partners in the Asia Pacific region,” Raymund Romero, ABS-CBN Global’s head regional marketing head for Asia Pacific, said in a statement.
ABS-CBN Global is the international subsidiary of media giant ABS-CBN and TFC is one of the channels under its wings.
Some of the films that will be shown in StarHub are Unbreakable (2019) directed by Mae Czarina-Cruz, The Hows of Us (2018) by Cathy Garcia-Molina, Finally Found Someone (2017) by Theodore Boborol, My Ex and Whys (2017) by Cathy Garcia-Molina, Clarita (2019) by Roderick Cabrido, and Bride for Rent (2014) by Mae Czarina-Cruz.
ABS-CBN, which was denied a franchise renewal in July, has started focusing on exporting content worldwide — distributing films and TV series to countries in South America, Asia, and Africa. Several of its shows have been moved online.
“This is part of our transformation journey to offer customers greater accessibility and even more content choices. ABS-CBN films are well received by consumers worldwide and we are confident that these films will be hits among our customers,” said Yann Courqueux, StarHub’s vice-president of home product, in the statement. — ZBC