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Filipino brand pushing ‘green beauty’
“GREEN BEAUTY” using products that are not harmful to one’s health and the planet is what one local company is pushing for with its range of soaps.
Diwatang Maria, a local start-up brand that blends science and a passion to give Filipinos access to effective and sustainable skincare, submits to the ethos of “green beauty,” which generally promotes products that are non-toxic and not harmful. It emphasizes the absence of harsh synthetic elements in its products.
“We offer high-quality and locally made organic soaps that help your skin achieve that healthy glow to which the diwatas (fairies) are known for,” shared Ma. Concepcion Macalintal, founder and CEO of Diwatang Maria.
She founded Diwatang Maria in 2018 after seeing the need to provide beauty products that would not only help consumers attain the results they want, but are also organic, safe to use, free from harmful and toxic ingredients, and safe for the environment.
“People are starting to realize the importance of natural or organic products. This Green Beauty movement is more than a practice that was adopted just recently… [it] is growing as consumers are being empowered by the fact that there can be a better and safer choice,” said Ms. Macalintal of the direction they want to chart.
Also providing a push for Diwatang Maria is its desire to promote the use of locally made organic goods and show that Filipino-made products are at par with international brands.
To introduce itself to the market, Diwatang Maria released three soaps, namely Maria Makiling, Maria Sinukuan, and Maria Cacao.
Maria Makiling, whose name was taken from the sacred protector of Mt. Makiling, combines papaya enzyme and Kojic acid, an organic compound derived from fungi and the malting of rice which is known to be effective in improving the appearance of melasma and hyperpigmentation. It also uses coconut oil and aloe vera to prevent acne and blemishes.
Maria Sinukuan, meanwhile, contains oatmeal kernel and colloidal oatmeal that help one’s skin be free from irritation and itching. It is meant for sensitive skin and contains papaya enzyme, glutathione, and Kojic acid. The soap also contains coconut oil and aloe vera, which together with oatmeal, form a trio of antibacterial and anti-inflammatory factors.
The chocolate-scented Diwatang Maria Cacao, contains oatmeal kernel, colloidal oatmeal, and shea butter. The powerful moisturizing effect of this trio helps delay ageing and boosts the production of collagen.
To further promote green beauty and cater to the growing Philippine market, Ms. Macalinta is looking for distributors or resellers.
“We are offering exciting packages for those who want to be our partners in the business. Let’s take advantage of earning at the comfort of our homes since most of the people now prefer work-from-home arrangements,” she said.
Diwatang Maria is available on Lazada and Shopee. For more information, check http://www.diwatangmaria.com or its Facebook page ( www.facebook.com/diwatangmariaph/) and Instagram account (diwatangmariaph). — Michael Angelo S. Murillo