HAVING A solid start to his second year in the National Basketball Association, Dallas Mavericks sensation Luka Doncic recently added Jordan Brand ambassador to his growing list of accomplishments in his young NBA career.

One of the front-runners for the NBA most valuable player award early in the season with norms of 29 points, 9.5 rebounds and 8.9º assists to date for the Mavericks (21-12), Slovenian Doncic continues to fortify his place in the NBA-dom, enhanced further by the Jordan Brand endorsement.

Twenty-year-old Doncic, who currently leads the league in triple-doubles with nine, joined fresh additions to the brand’s family, which include Jayson Tatum of the Boston Celtics, Rui Hachimura of the Washington Wizards and Zion Williamson of the New Orleans Pelicans.

“It is exciting to join such a talented roster and being given the privilege of defining the next generation of the Jordan Brand,” said Mr. Doncic, last year’s rookie of the year, in a statement.

“Michael Jordan was a hero of mine growing up, so being able to represent this iconic brand, especially as a kid from Slovenia, is an honor,” added the Mavericks star, who spent some time in the Euroleague before taking his talent to the NBA in 2018.

For the Jordan Brand, having a talent like Mr. Doncic is a no-brainer since the latter embodies the qualities that they look for in an endorser, including his big-game mentality especially when the game is on the line.

“We’re very pleased to welcome Luka to the Jordan Brand,” said Craig Williams, Jordan Brand President.

Adding, “He is an undeniable talent, and he’s already demonstrated a fearlessness in the clutch that we prize in the Jordan Brand family.”

Mr. Doncic’s addition was also supported by no less than Michael Jordan himself, who has been impressed by the showing of the Dallas player despite his young age.

“Luka is a phenomenal player, and at such a young age. He’s demonstrating skill it takes many guys years to develop. It will be incredible to watch him continue to advance in the league,” said Mr. Jordan.

“We are excited to welcome him to the Jordan Brand family. He rounds out a roster of incredible new talent united to represent Jordan Brand for the next generation,” he added. — Michael Angelo S. Murillo