By Bjorn Biel M. Beltran
Special Features Writer

SIGNIFY, formerly Philips Lighting, is introducing a new smart lighting system to the Philippines.

Paving the way for smarter, tech-enabled homes, the Philips Hue is a smart LED home lighting system that allows Filipinos to control their lights using any smart device.

“The future belongs to connected living, with smart homes being a key driver today. We at Signify endeavor to deliver a human centric approach to our innovations and Philips Hue is a perfect example as it can be the first step to turn any home into a smart home, creating never-before experiences with lighting that can be customized around your lifestyle,” said Jagan Srinivasan, country leader of Signify Philippines.

“Filipinos are known to be quick adopters of technology, and we are excited to introduce the cutting-edge Philips Hue system to help usher in an emerging technological trend — the rise of smart homes,” he said.

The web-enabled lighting system can be activated at home, or from anywhere in the world, through a mobile app, or through smart-home platforms like Alexa and Google Assistant. Philips Hue also has extensive compatibility with other smart home platforms like Apple HomeKit, Samsung SmartThings, Microsoft Cortana, Bosch and Logitech.

The new Philips Hue range also features dual Bluetooth connectivity and Zigbee technology for an expanded smart lighting experience.

Through such technologies, and combined with high-quality LED lighting, the Philips Hue range can choose from a spectrum of more than 16 million colors, allowing users to personalize their home lighting experience with custom settings and program timers to and create the perfect ambiance for any occasion.

The Philips Hue smart lighting system can kick-start the day with a gentle light that grows in brightness every morning or create a relaxing mood with light scenes like Tropical Twilight or Tokyo Lights or even a customized scene to your liking. Geofencing features can activate lights automatically whenever you come home, and you can even set up an immersive entertainment experience by syncing your lights with music, videos, and games with Philips Hue.

User can easily communicate and control the lights with voice commands for Amazon Alexa, Google Assistant, Nest, and Apple HomeKit, and even synchronize the smart lights with Spotify, Apple Music, and YouTube. Telling the smart assistant “Good night,” will automatically dim the lights to prepare user for a comfortable sleep.

“There’s already quite some appreciation for smart products for the home in the Philippines. So there’s no doubt in my mind if this is going to be embraced and appreciated by the average Filipino,” Mr. Srinivasan said.

The Hue Starter Kit includes three Hue White and Color Ambiance bulbs and a bridge, that allows you to add up to 50 Philips Hue light bulbs, and up to 12 switches and other accessories through the Philips Hue app.

The Philips Hue is available in select PowerMac, Switch, iStore, Nifty, Urban Gadgets, Infomax Glorietta, Abenson Global City and online at the Philips Lighting Official store on Lazada.