Jollibee and PRFU renew partnership for PHL Volcanoes’ campaign
JOLLIBEE continues its partnership with the Philippine Rugby Football Union (PRFU) to support not only the Philippine Volcanoes, but also the PRFU leagues and PRFU Get Into Rugby youth development program.
The Philippine Volcanoes will both see action in the Asia Rugby Championships while also preparing for the 30th Southeast Asian Games.
“Our national men’s and women’s rugby teams will be facing tougher competition. As an advocate of Filipino pride and excellence, we at Jollibee would want to help them prepare for these challenges,” said Arline Adeva, Jollibee Assistant Vice President and Head of Brand Communications, PR and Digital.
“Our thrust is also towards helping develop grassroots programs nationwide, to be able to sustain interest and participation for the sport, especially among the younger generations.”
