CELEBRITIES like Anne Curtis, Vice Ganda, Kris Aquino, Katheryn Bernardo, Nadine Lustre, and Kris Bernal all have their own make-up lines and now pop singer Sarah Geronimo joins the bandwagon with her make-up line called Pop Studio.

Pop Studio claims to “offer affordable, top-quality products” for “multi-hyphenated” women.

“This is specially dedicated to the women out there and to the women at heart who have busy lives and [are] always on the go,” Ms. Geronimo said during the launch on May 31 at the New Frontier Theater in Quezon City.

With the tagline “Your Beauty Best Friend,” Pop Studio comes with a complete set of products, from moisturizing primer to lip and cheek tint, most of which come in 2-in-1 packaging. The products are also available in three shades for light, medium, and dark skin tones.

“We made sure that our make-up products have dual purpose,” Ms. Geronimo said, adding that the products may be used for day time and night time looks.

The items are available in a box set called Album (P1,999) which includes a foundation stick and liquid concealer, blush and contour, pressed powder, lengthening and volumizing mascara, brow pencil and brow mascara, a lip and cheek tint duo, a liquid eyeliner pen duo, and a matte lipstick and lip balm. The lipsticks also come in Chorus, a box of three shades (P649), and Choir, a box of six shades (P1199). The items are also sold individually with prices ranging from P199 to P399.

Pop Studio is produced and distributed by iFace Inc., the local distributor of BYS Cosmetics.

Aside from launching her own makeup line, Ms. Geronimo was also named the new ambassador of e-commerce platform, Shopee.

In her new role, Ms. Geronimo also launched a new commercial with a jingle titled “Shopee Spaghetti” (sung to the tune of Sexbomb Girls’ “The Spaghetti Song”). The new commercial will be launched in time for Shopee’s 6.6 — 7.7 Lowest Price Sale, which will be held from June 3 to July 7.

The sale offers consumers five weeks of deals including daily 100% cashback vouchers, and P1 deals, discounts of up to 90%, and free shipping with no minimum spend needed on selected brands or categories.

Pop Studio is available at Watsons, Landmark, kiosks at Ayala Malls, Robinsons Malls, Farmers Plaza, and Fisher Mall, and online at Shopee and BeautyBeat. For more information, visit @popstudioph on Instagram. — Michelle Anne P. Soliman