THR 33rd iteration of the iconic Air Jordan shoe line was recently released in the country, promising “ultimate lockdown and flight” thanks to the FastFit technology it was built around.
Touted as taking shoe comfort, performance and style to a whole new level, the Air Jordan XXXIII underscores the Jordan Brand’s commitment to continued evolution of basketball footwear.
Like all Jordans since the XXX, this year’s flagship Jordan sneaker features subtle design cues from the past.
The window to the tightening system mimics the original Air window, and the use of “Nike Air” on the heel tab is a reflection of the III, IV, V, and VI.
The huge tongue is also used for the Jumpman logo in the same way show designer Tinker Hatfield debuted the logo on the III.
Jordan brand’s distinct tech continues on the shoe’s bottom, with the XXXIII’s Flight Speed technology (now made with the same carbon fiber plate as the Nike Zoom Vaporfly 4%) and the Nike Zoom Air unit.
Under the arch a circular cutout reveals the mechanism of FastFit, and how it tightens and loosens.
How FastFit works is as simple as “pull and go.”
Loops on the tongue and heel allow for easier entry with the tightening system activating its cables with a single tug of the forefoot strap, creating a full 360-lockdown.
Ejecting the lockdown is by pulling the side loops to release the cables.
“Flight has always been part of our DNA. Our team considered the utility-led design of space flight suits and used that as inspiration in crafting the sneaker,” said Jordan Brand Vice-President of Design David Creech of the inspiration for the Air Jordan XXXIII.
The Air Jordan 33 “Future of Flight” colorway was made available in the country on Nov. 2 at Nike Park stores, Nike Forum, Titan, The Athlete’s Foot, and Sports Central stores. It retails for P9,895. — Michael Angelo S. Murillo