By Mark Louis F. Ferrolino
Special Features Writer
MEGAWORLD Corp. has officially launched Chelsea Parkplace, its first residential project within its Pampanga township, as part of the company’s plan to bring the live-work-play lifestyle to northern Luzon.
The 12-storey Chelsea Parkplace is a condominium development inspired by the distinctive Chelsea neighborhood in Manhattan, New York City.
The residential project is set to rise on a 1,858-square-meter (sq.m) lot in Capital Town — Megaworld’s 35.6-hectare integrated urban township in San Fernando City.
Eugene Em Lozano, Megaworld Pampanga’s first vice-president for sales and marketing, said Chelsea Parkplace will be ideally located in the center of the township.
“As a future resident of Chelsea Parkplace, one has the front row seat advantage of seeing the growth and development in this area,” Mr. Lozano said in a press briefing last week.
The condominium has a total of 193 units, all designed with a balcony to give residents a view of the township. At present, nearly 30% of the units have been sold.
Studio units are sized from 29 sq.m to 31 sq.m, while one-bedroom units range from 41 sq.m to 45.5 sq.m, and two-bedroom units span from 67 sq.m to 88 sq.m. The rate per square meter is at P140,000.
Amenities include a retail area on the upper ground floor, swimming pool, events hall, daycare, and fitness center. It will also have a first-of-its-kind speakeasy bar, “The Other Room,” which will serve as an ideal venue for residents to celebrate special occasions.
The Andrew L. Tan-led company is targeting working professionals in their mid-30s to mid-40s as the primary market for this residential project.
“Most of them are based in Makati but they have roots in Pampanga, and also those who live within the Pampanga but wanted to explore different kind of lifestyle. We are bringing a unique lifestyle concept that is not available yet in Central Luzon,” Mr. Lozano said.
“I think we are offering something unique du’n sa mga anak ng mga families na nandu’n sa Pampanga, so they might consider staying there other than living abroad or working in Metro Manila,” he added.

Chelsea Park Place 2
An artist’s rendering of a condo unit at Chelsea Parkplace. — MEGAWORLD CORP.

Megaworld expects to complete the project by 2022. The company might launch another tower next year, depending on the market’s demand.
Mr. Lozano said that living in Chelsea Parkplace, located within Capital Town, will bring the convenience of having well-suited amenities, recreational spaces, unique dining destinations, world-class retail establishments, prime working hubs, and an overall safe and dynamic neighborhood within reach.
Across the condominium will rise the Central Square, where the Casa de Emperador and BPO offices will be located.
A few blocks down will be the Shophouse District, a six-hectare retail space set to become the center of the city’s entrepreneurial ventures.
Megaworld started selling shophouse lots a year ago, and has already sold 99%, according to Mr. Lozano.
“The lots are set to be turned over next year. And we expect the property prices to soar even higher once we are near the completion of the Shophouse District,” Mr. Lozano said.
Events trade hall, outdoor amphitheater, museum, mall, cinema complex, and transportation hub are also set to rise within the township.
Anticipating Capital Town to be a busy township, a 30-meter wide San Fernando Boulevard will be built. This main township road will be equivalent to six lanes, traversing Capitol Boulevard all the way to Jose Abad Santos Avenue (Olongapo-Gapan Road).
Mr. Lozano said that land developments within Capital Town already started last year and construction is already in full swing.
Last year, Megaworld said that it will be investing around P30 billion over the next 10 years to develop the township.