BOUNTY FRESH Food Inc. has started building poultry feed and growing facilities in Indonesia, a company official said.
In an interview with reporters on the sidelines of the 2018 World Chicken and Egg Day held in Trinoma mall in Quezon City, Bounty Fresh senior vice president for sales Theresa Chen said: “We’re expanding not only in the Philippines but also (elsewhere in Asia) and outside of Asia.”
“In Indonesia, we’re building (growing) houses, feedmills, and we already have chicks. So we are waiting for them to grow and be sold,” Ms. Chen said,
She did not identify countries outside Asia where the company operates.
Bounty Fresh supplies fast food chains, supermarkets and wet markets, while operating stores under the Chooks to Go brand.
“We have company growers, we have company-owned farms,” Ms. Chen said.
Asked for comment on government plans to impose a suggested retail price (SRP) on agricultural goods, including chicken, Ms. Chen said: “Whether there’s an SRP or not, we hope to offer a competitive price to make sure that every Filipino, every family, can afford chicken.”
She also said that under an SRP chicken would also be more affordable, which would be positive for the business.
Packaging is done by machines, which mean there is no human contact.
Ms. Chen also said that the company is considering as a marketing move backing volleyball players, as a follow up to the support it provided to basketball teams representing the country in selected tournaments.
“We’re exploring volleyball. We want our athletes to be top priority when it comes to exposure and training just like in other countries,” Ms. Chen said. — Reicelene Joy N. Ignacio

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