DAVAO CITY — Global Comfort Group Corp., the company behind the Eurotel and Icon hotel brands, is injecting more funds until 2019 for the renovation of rooms and the construction of a halal kitchen at the Apo View Hotel.
An additional P15 million has been allocated this year for the refurbishment of 36 hotel rooms, while the budget for 2019 has yet to be finalized, according to Apo View Assistant General Manager Cesar C. Canabal.
“We are turning the rooms of the hotel into new themed rooms,” said Mr. Canabal in an interview over the weekend, noting hotel guests wanted a more modern look and better internet connectivity.
The construction of a halal kitchen, meanwhile, is intended to address the demand of Muslim guests and in recognition of the growing halal tourism market.
Mr. Canabal said Apo View has been enjoying an average occupancy rate of 65% for its 182 rooms. About 60% of total revenues come from function room rentals, mostly for local events.
In 2014, Global Comfort Group took over the operations of Apo View Hotel, which turned 70 this year.
The company has since invested P140 million for renovations and the construction of 25 additional rooms.
Mr. Canabal said the hotel’s restaurants and swimming pool will also get a facelift.
Global Comfort Group is also planning to build a boutique hotel under the Icon brand within the Apo View compound. The boutique hotel will offer lower room rates. — Carmelito Q. Francisco