DUTY FREE Philippines (DFP) has partnered with around 50 travel agencies that cater to Filipino international travellers, offering their tour groups additional discounts at the flagship store in Parañaque City.
In a statement, DFP Chief Operating Officer Vicente Pelagio A. Angala said a five percent discount will be given to outbound tour groups who shop at the Fiestamall within 48 hours upon arrival.
The partner-travel agencies will distribute the discount vouchers to the Filipino international travelers before they return to the Philippines.
“We target to increase brand awareness and to encourage Filipino international travelers to shop their pasalubong at DFP instead of buying them abroad by highlighting our price advantage and striking a chord with customers’ sense of nationalism — that for every item bought at Duty Free, they help in the development of the Philippines tourism industry — as we are an attached agency of the Department of Tourism (DoT),” Mr. Angala said.
The DFP chief expects the marketing campaign to increase traffic at the Fiestamall and generate more sales revenues.
DFP is currently renovating the 4,000-square meter Fiestamall, which includes upgrading the facade, lobby, food court and lounge. The renovation is expected to be completed on Nov. 30.
“This is just the phase 1 of this project. The second phase will start by the first quarter of next year which will include improvements in the atrium, building exits, and installation of LED screens,” Mr. Angala said.
Fiestamall contributed about 35% to DFP’s total sales in 2018.
