Duty Free Philippines opens high-end store

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DUTY FREE Philippines Corp. (DFPC) on Friday opened its high-end, off-airport outlet Duty Free Luxe at Mall of Asia in Pasay City.

“Today marks the culmination of an idea that began years ago. An idea of a world-class duty free store that will put the Philippines as a top-of-mind shopping destination to boost the country’s shopping tourism,” DFPC Chief Operating Officer Vicente Pelagio A. Angala said in a statement on Sunday.

Tha launch included a Christmas tree lighting ceremony to signal the start of the holiday season.

The store houses international brands, including make-up brands Gucci Beauty and Giorgio Armani Beauty, shoe brand Hogan, and leather luxury goods brand MCM Worldwide.

It also houses high-end fashion, cosmetics, fragrance, confectionary, and wine and spirits brands catering to overseas Filipino workers, frequent travelers, and tourists.

“We acknowledged our vital role and to stay ahead of our competitors and to strengthen the Philippines as a great destination for travelers, we continue to explore ways to offer unique and extraordinary experiences that cannot be replicated easily,” Mr. Angala said.

Tourists will also be able to shop for local products, with the Department of Trade and Industry’s (DTI) Go Lokal! Marahuyo store.

Marahuyo features Philippine brands and artisans Aranaz (handbags), Earl Carlo Gariando Enterprises (clutch bags made of bass), Quiddity (handcrafted leather bags), Helena Alegre Jewelry (scriptural and fabricated jewelry), and Joanique (fashion accessories), Maria Angelica Rare Finds (antique accessories), Arnel Papa (fashion jewelry), Mele + Marie (handbags), Adante Leyesa (fashion accessories), and Ann Ong (fashion jewelry).

“With great success and opportunities, we partnered with DFPC to bring micro and small entrepreneurs’ (MSME) products to the travel retails market, a highly competitive market that requires a high degree of craftmanship and design,” Trade Secretary Ramon Lopez said.

DFPC is an attached agency of the Department of Tourism. Duty Free Philippines had recently partnered with 50 travel agencies to offer discounts to outbound Filipino tour groups.

Senate Committee on Tourism Chair Senator Nancy Binay, DFPC COO Vicente Pelagio A. Angala, and Department of Trade and Industry (DTI) Secretary Ramon Lopez, graced the ribbon cutting, and Christmas tree lighting ceremony on Friday. — Jenina P. Ibañez